USC Sumter Logos and Symbols
Welcome to the University of South Carolina Sumter's official logos and symbols site. This guide provides information about the history, proper use, and restrictions related to the University's symbols. Use of the logos is freely available to academic and administrative departments, offices and student organizations. All other requests are evaluated for use.
While information about the symbols is public information, access to the actual art files for reproduction is available only through permission from the Office of Marketing and Public Relations.
Please contact the Director of Marketing and Public Relations, Misty Hatfield, at
for logo information.
Official Logos and the University of South Carolina Sumter Visual Identity
The academic logos of the University of South Carolina Sumter are a graphical representation combining the image of a palmetto tree (the state tree) and the gates to the entrance to the historic Horseshoe on the main campus. The symbolic elements relate to the heritage and statewide impact of the University.
The gates represent the opportunities provided by higher education and are a direct architectural link to the original campus Horseshoe. The tree represents knowledge and stability. The palmetto is an obvious tie to the state of South Carolina and underscores our position as the state's flagship institution with locations throughout the state. The use of the 1801 founding date emphasizes a proud heritage as we enter our third century of service.
This logo is used as a contemporary design element on many University printed materials, merchandise and signage. The logos must always be reproduced with their original proportions and should never be stretched or distorted.
USC Official Seal
The seal of the University was adopted by the Board of Trustees on April 26, 1803. The University seal quotes the Latin poet Ovid, "Emollit Mores Nec Sinit Esse Feros," which is translated as "Learning humanizes character and does not permit it to be cruel."
Beneath the words stand the figures of Minerva, the goddess of wisdom, and Liberty. Minerva's shield is decorated with the seal of the state of South Carolina. Together, the words and image remind us that a university education builds not only intellect, but also character. The Latin inscription below the figures is the school name and founding year of 1801.
Use of the seal is restricted and requires permission from the Secretary of the Board of Trustees. The seal is primarily used to identify formal University occasions such as University commencements and Board matters.