The USC Sumter Marketing and Public Relations Department was honored with an ADDY Award for the development of a creative set of brochures designed to promote the South Carolina Center for Oral Narration. The brochure was a collaborative effort between the USC Publications Department and USC Sumter.
The ADDY Awards is the world's largest advertising competition with more than 50,000 entries annually. The ADDYs recognize creative excellence in all forms of advertising from media of all types and creative by agencies of all sizes. Founded by the American Advertising Federation, a not-for-profit industry association, the AAF conducts the ADDY Awards through a volunteer network of over 200 member local advertising federations and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level. The USC Sumter award was recognized by the Third District of the AAF which represents South Carolina, North Carolina and Virginia.